Management

Brad Mandell

CEO/PRESIDENT

Brad has over 13 years of experience developing and leading online media companies. He previously co-founded Rawhide Search Solutions, one of the top Search Engine Optimization companies in the country. Brad holds a B.A. from Denison University. Personal wellness and community service are two of Brad's biggest passions outside of work. When he manages to get away from the office, Brad enjoys volunteering in the preschool program at Toledo Public School, and is a regular at the gym.

Charlotte Larsen

CHIEF FINANCIAL OFFICER

Charlotte is a licensed CPA with over 14 years experience in Strategic Planning, Tax Management and Financial Planning. Prior to Bluefin Media, she held executive positions at Owens-Illinois and Deloitte & Touche. Charlotte holds a B.S. in Business from Central Michigan University, a Masters in Taxation from the University of Toledo, and an MBA from Notre Dame.

Zack Mandell

SENIOR VICE PRESIDENT

As an SEO and SEM Optimization Expert, Zack has helped companies achieve outstanding online traffic results for over 10 years. Zack holds a B.A. and an MBA from George Washington University.

Mike Lavalette

Senior Vice President of Content Production

Mike joined Bluefin Media in the company's infancy to head up the multi-faceted content production efforts. Prior to Bluefin, Mike enjoyed a variety of business endeavors. Previously, he was at ABC Health Care, Aeroquip Vickers and St. Luke's Hospital. He holds a BA in Finance from Bowling Green State University. Mike's eclectic personal interests range from rowing and tennis to his current pursuit of creating the perfect aquarium.

Tony Smith

VICE PRESIDENT OF BUSINESS DEVELOPMENT

Prior to joining Bluefin Media, Tony was the President of iNet Logistics, a web site design and development company that evolved to include Search Engine Optimization. Tony was a founding partner in Rawhide Search Solutions, which became the largest SEO organization in the country. When Rawhide was acquired by an agency in New York City, Tony relocated and spent two years integrating and transitioning the company. Tony is a graduate of The Ohio State University.

Matt Zytaruk

VICE PRESIDENT OF TECHNOLOGY

Matt has been in the tech industry for 10 years as a Software Developer, Systems Architect and Project Manager. He has a B.Sc. in Computer Science from the University of British Columbia, and is an expert in Web Technology and Development and large scale systems. When he's not slaving in front of a computer, he enjoys listening to music, reading, watching movies, and trying to save the world.

Sophia Fisher

DIRECTOR OF MARKETING AND PR

Sophia has over 11 years professional experience in marketing/public relations. She believes that branding within the digital market place is the company's strongest promise to the consumer—image is everything. She has studied at Ohio Northern University, University of Toledo, and University of Michigan. Her passion for fitness, motivational speaking, and coaching youth athletic teams during her free time is something that helps her maintain a healthly lifestyle.

Allen Rhodes

CREATIVE DIRECTOR

Allen is an award-winning branding, advertising, and marketing communications professional with in-depth knowledge of strategic marketing, advertising, digital media and online branding. Prior to Bluefin Media, he was the Creative Director at Demand Media. For over two decades, Allen has worked in executive capacity and in close association with most of the major entertainment studios and advertising agencies. He holds a B.F.A. in Design and an MBA from UCLA Anderson. With his passion for children's entertainment, Allen is currently writing several children's books and developing an animated series.

Ana Ayanegui

DIRECTOR OF SPANISH OPERATIONS

Ana has over 17 years of experience as a magazine and internet editor/writer. She worked for titles such as Rolling Stone, Vogue, Marie Claire, Elle and many others for the Latin-American market, as well as Univision.com and peopleenespañol.com. Ana holds a B.A. from Iberoamericana University, Mexico City. Her passions include movies, photography and playing the guitar. Ana practices yoga regularly to achieve peace and stay in shape.

Jo-Anne Gembolis

MANAGING PRODUCER OF VIDEO PRODUCTION

Jo-Anne's award-winning career began in broadcasting where she's held every position—from P.A. to Producer—across diverse genres including: TV news, national commercials, marketing videos, multi-camera live event production, independent features and online video. Over the years, Jo-Anne has enjoyed sharing her passion for video production and motion graphics by teaching as an adjunct at area colleges. Jo-Anne graduated from Ohio University where she earned a B.Sc. degree in Telecommunications/Video Production. When she's not in the studio or on location, Jo-Anne enjoys cooking, travel, scuba diving and couch sitting with her dog Pixel.

Ashley Streichert

Managing Editor of GossipCenter Network

Ashley Streichert is a Managing Editor for GossipCenter Network where she produces all of the latest Hollywood stories. Prior to working at Bluefin Media, Ashley was a multimedia reporter for the Toledo Blade. Ashley studied Broadcast Communication and Theatre at Loyola University. While in college, she produced sports broadcasts for WLUW radio and pursued her interests in food journalism writing for major publications including Chicago Foodies and "Check, Please!" along with her personal food blog The Elite Beat.

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